Everyone told you that you needed a website, so you built one. Then you heard that your website needs constant fresh content, so you started a blog. Then someone said why aren’t you on Facebook, so you put up a fan page and added a Twitter account while you were at it. Oh, but don’t forgot about your e-newsletter, and have you decided on the copy for your next print ad? Better not answer the phone, cause it’s the local newspaper asking for a press release on your new product.
Holy crap, content is king because content is needed everywhere!!
Slow down, take a deep breath, we’re here to help. Let’s start by taking a step back to the fundamentals. The ultimate goal of marketing is to make selling nonessential. To do this you must understand your customer so well that the product you are offering ﬁts them and sells itself.
Now, if you have a product and you know your customer (we can help if you don’t) you are left with one of the bigger questions – how do I craft my message and where do I take it? If this sounds like you, let me introduce you to Birchbark Media. We are marketers, story tellers, producers, editors, writers and travellers. We help businesses and organizations to craft their messages and tell their stories to their ideal customers through:
- Online Video
- Social Media
- Media relations / PR
- Broadcast TV
- Print Advertising
- Websites / Blog / Email
If you are looking for ways to engage with your customers or for content that will get you noticed or even if you just want to know what the heck a #hashtag is, drop us a line and let’s chat.
Birchbark Media is a digital marketing agency based in Peterborough, Ontario that focuses on helping to market and improve the online presence of businesses around the world. Birchbark Media has grown a solid reputation within the travel industry through its blended use of social media, SEO, video and web marketing expertise. The core service Birchbark offers is to help brands, big and small, capitalize on the tremendous opportunity online content marketing provides. To reach and connect with their audience, tell their story in a compelling way and succeed online.