Downtown Peterborough Narrowly Survives Blackout

Thursday December 6th 11:50AM — 

A vicious blackout crippled Peterborough’s downtown core this morning sending shoppers and business owners into a Tweeting frenzy. Mere seconds after the lights went dark Twitter lit up (presumably on battery power and a 3G connection) and the #ptboblackout hashtag was (somewhere) near trending.

The blackout was initially believed to be caused by @Doug_Tilley’s voice – as reported by @PTBO_Canada – however, @ptbo_utiliites later confirmed it was a tree that had fallen on some power stuff. Amongst all the Tweets, darkness and confusion, there was one ray of sunshine -@birchbarkscott took the situation into his own hands and began live reporting from the scene:

His reports where thorough  and investigative:

They included important tips on how to make the blackout seem less “dark”:

And tips on food safety …

… But as time wore on the temperature started to drop and the situation was getting desperate, Scott came through with a critical survival tip:

In the end though, after nearly an hour, it was the good folks @PTBO_Utilities who where able to flip the switch and restore the balance of power again in Downtown Peterborough …



Now get back to work ….



About The Author

Scott Adams
The Big Cheese at Birchbark Media. Scott has been a digital storyteller and content marketer for over twelve years. His projects have been diverse and global. He has produced feature length and mini-documentaries for businesses and government organizations in 10 different countries, written for multiple magazines and online publications, managed social media marketing campaigns, taught college level marketing courses and presented at conferences around the world.

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