Pure Adventures is a unique player in the crowded tour operator market: instead of offering cookie cutter guided trips, they invite cyclists and hikers to explore their destinations at their own speed using a self-guided travel format. We made their content marketing a little different too. Instead of content that’s all about the itineraries and accommodations (boring), we wrote posts about oddball festivals, the best place to stop for a beer and cycling gear advice. Our work has helped them ink (or is that pixel?) content distribution deals with the likes of Huffington Post, Active.com and Active Times.