Maximizing Your Visual Assets: A Guide for Destination Marketing Organizations

In the competitive world of travel marketing, destination marketing organizations (DMOs) must leverage every tool at their disposal to stand out. One of the most powerful tools is a well-curated and strategically deployed collection of visual assets. From stunning photographs to engaging videos, your visual content is vital in capturing the imagination of potential travelers […]

How Digital Asset Management (DAM) Transforms Adventure Travel Marketing

In the dynamic world of adventure travel marketing, managing a large volume of visual content can be overwhelming. Digital Asset Management (DAM) systems offer a streamlined solution for organizing, storing, and accessing your visual assets. At Birchbark Media, we provide expert DAM services that help travel brands maintain a consistent and efficient workflow. Here’s how […]

The Essential Guide to Capturing Adventure Travel Photography

Adventure travel photography is an exhilarating field that requires skill, creativity, and a passion for the outdoors. Whether you’re capturing the serene beauty of a mountain landscape or the thrilling action of an extreme sport, the right techniques can make your photos stand out. At Birchbark Media, we specialize in creating stunning visual content that […]

Growing Your Adventure Travel Audience With Content Marketing

You own an adventure travel company, or maybe you head up the marketing department; maybe both. Either way, you’re passionate about the outdoors, providing life altering experiences for you clients, and opening their senses to new experiences in areas of the world few have even seen. Frustration sets in however, when it becomes difficult to […]

5 Ways To Make Your Contest A Lead Generating Machine

Acquiring leads isn’t as easy as it used to be. People are more hesitant to take the bait on the usual “enter your email here to download a free hotdog cooking step-by-step guide” (mmmm…hotdogs). So, the big question is how do you get new leads and not come off looking like a robot in the […]

Doing Jewish: A Story from Ghana

nationally on Vision TV!  This is an impressive achievement for everyone involved in the project, including Scott Adams, Writer/Director Gabrielle Zilkha and Jenn Mason, Producer.  “We were and are part of a team,” Mason notes.  “There were a number of people involved, and Scott was key.” At the same time, those who see the film […]