Birchbark Media · Travel & tourism marketing
Your embedded content and marketing team for travel.
We tell the stories worth telling, share them everywhere your travellers are, and keep every asset organized so your team can use it for years.
Sound familiar?
The problems we hear most, and how we help.
“We know our story. We just can’t tell it.”
We find the human story behind your place and shape it into something people feel.
“Good visuals cost a fortune.”
We plan shoots that stretch every day in the field into months of photo and video made for your audiences.
“We’re not sure who we’re reaching online.”
We define who your travellers are and where they spend time online, then meet them there.
“There’s no time to do it all.”
We slot in as your marketing team, so the work gets done without new hires.
“Our website isn’t pulling its weight.”
We keep your site fresh and findable as search, and how people plan trips, keeps changing.
“We need leads, not just likes.”
Campaigns and email built to capture inquiries and turn them into bookings.
“We spend on ads but can’t tell if they work.”
Clear tracking and plain-language reporting, so you know what every dollar did.
“We can never find the photo we need.”
One organized, searchable library your team and partners can actually use.
Three ways to work with us
Where do you fit?
For Destinations
Keep your region top of mind, all year
For DMOs, RTOs and regional partners who need content, social, web, email and paid media working as one program.
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For Tour Operators
Turn interest into bookings
Your marketing team is two people and a long list. We become the rest of it.
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Story Films
Tell the story that defines you
Documentary-style films built around real people, not stock b-roll.
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How we work
An extension of your team, not another vendor.
Most agencies do one piece. We connect all three, so the content you pay for keeps working long after the shoot.
01
Capture
Real people, real places. We shoot like documentary makers, so your content feels lived in, not staged.
02
Distribute
Social, blogs and web content, email and paid campaigns built from that content, then tested and reported monthly to turn attention into inquiries and bookings.
03
Organize
Every photo and clip tagged, searchable and shareable with partners through your own media library.
Trusted by destinations and the organizations behind them
Featured film
Ten years of the Adventure Travel Conservation Fund
A 10-year anniversary film told through the people behind the work. It’s the kind of story we love most: real, specific, and worth sitting with.
More Story FilmsRecent work
Stories we’ve told lately.
Tell us what you’re working on.
A 30-minute call. No deck, no pressure. We’ll tell you straight whether we’re the right fit.
Start a conversation