Two cyclists riding a gravel road through fall colours

For tour operators

Turn interest into bookings.

For tour operators with a small marketing team and a long list. We become the rest of your team: content, social, email, web and ads that fill departures.

Sound familiar?

What we hear from tour operators.

“We have two people doing ten jobs.”

We take on the marketing work your team never gets to, and keep it moving every month.

“We need to fill shoulder-season departures.”

Campaigns timed to your calendar, aimed at the travellers most likely to book those dates.

“OTAs get bookings we should be getting direct.”

Search, email and retargeting that bring travellers back to your own site to book.

“Our trip pages don’t sell the experience.”

Real footage and stories from your trips, so people can picture themselves there.

“International travellers can’t find us.”

Targeting and content built for the markets you sell to, wherever they are.

“We can’t afford a film crew every month.”

One well-planned shoot gives you a library of photo and video to use all year.

Two guests paddling a red tandem kayak beneath a forested cliff Two people cross-country skiing through a snowy forest Two cyclists riding a gravel road lined with fall colours Smiling guest on a zipline above a forest gorge Two anglers fishing from a boat at dusk

How we help

Your marketing team, without the hiring.

We start by understanding your trips, your travellers and your calendar, then recommend a plan from the services below.

Content shoots

Photo and video captured on your trips, planned so one shoot fuels a year of marketing.

Social media

Posts, reels and stories that show what it actually feels like to travel with you.

Trip pages & blogs

Itinerary stories and page updates that help you rank and help travellers decide.

Email & inquiry follow-up

Newsletters and automated sequences that turn inquiries into confirmed bookings.

Paid media & lead generation

Meta and Google campaigns focused on inquiries and bookings, not likes.

Media library

Your photos and video, organized and shareable with travel agents, OTAs and press.

Aerial view of kayakers paddling around a rocky river island Hiker on a rocky trail above the sea and mountains Tour boat on clear blue water seen from water level Hiker resting beside a forest creek in autumn
Two hikers on a rocky mountain trail above a valley

Built for adventure travel

We know how adventure trips are sold.

We’ve filmed adventure experiences for the Adventure Travel Trade Association in Argentina and Cyprus, and we work with Adventure.travel on destination films and campaigns.

That means we understand your travellers, how they research a trip, and what makes them finally hit “book”.

Questions

Good to know.

Do you travel to film our trips?

Yes. We plan shoots around your departures. Travel is quoted separately, at cost.

We’re not in Canada. Can you still help?

Yes. Most of the monthly work happens remotely, and we work with operators around the world.

Do you have set packages?

No. We recommend a plan after we understand your trips, your team and your goals.

How do you measure success?

Inquiries and bookings. We track what each channel delivers and report it in plain language every month.

Let’s fill your next season.

Tell us about your trips and your team. We’ll tell you where we’d start.

Start a conversation