Visual Asset Management - Birchbark Media

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All your visual assets. Organized in one place. It is possible.

Travel Brand Visual Asset Management

Your Visual Storytellers for Unforgettable Travel Experiences

Welcome to Birchbark, your premier partner for managing and creating stunning visual assets tailored to travel brands. We specialize in professional photography and videography, strategic annual content planning, and efficient digital asset management. Our comprehensive services ensure your visual content aligns with your brand’s identity and marketing goals, enhancing your brand image and maximizing engagement. With a blend of creative production, advanced DAM solutions, and strategic foresight, we streamline your operations and bring your travel destinations to life. Discover how we can elevate your brand’s visual storytelling.

By partnering with Birchbark, you ensure your travel destination consistently shines through high-quality visual content. Our annual retainer packages offer the flexibility, strategic planning, and dedicated support you need to keep your brand ahead in the competitive travel market. Let us handle your visual storytelling so you can focus on creating unforgettable experiences for your visitors.

What We Offer

We offer an all-encompassing suite of services on an annual retainer basis, providing continuous support and enhancement of your visual content throughout the year. Our annual retainer packages are designed to ensure your travel destination’s visual assets are consistently high-quality, on-brand, and strategically aligned with your marketing goals.

Annual Content Creation

Photography and Videography Shoots: A to-be-determined number of shoots each year, tailored to capture fresh, seasonal content showcasing various aspects of your destination.

Post-Production: Professional editing and enhancement of photos and videos to maintain a polished and cohesive look.

Brand Consistency and Quality Control

Brand Alignment: Ensuring all visual content aligns with your brand’s identity and aesthetic.
Quality Assurance: Regular reviews and updates to ensure all assets meet high-quality standards.

Digital Asset Management (DAM)

Asset Organization: Systematic categorization and tagging of new and existing assets for easy retrieval and use.
Secure Storage: Safe and scalable storage solutions for your digital assets.
Metadata Management: Detailed metadata tagging to enhance asset discoverability.

Licensing and Rights Management

Usage Rights Management: Managing and tracking usage rights and licenses for all visual assets to ensure compliance.

Strategic Content Planning

Annual Content Calendar: Development and execution of a strategic content calendar aligned with your marketing objectives and seasonal campaigns.
Trend Analysis: Incorporation of industry trends to ensure your content remains relevant and engaging.
Resource Allocation: Efficient planning and allocation of resources for each shoot.

Regular Reporting and Analytics

Performance Reports: Quarterly and annual reports on the performance and usage of visual assets.
Analytics Insights: Insights and recommendations based on asset performance and engagement metrics.

Brands Who Trust Us With Their Visual Assets

Samples of Our Work

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