Butter Tart Tour Social Engagement
How we increased social media engagement for an establish online brand – The Butter Tart Tour
The Need
Our client Regional Tourism Organization 8 (RT08) came to us looking to improve their visibility and engagement on social media for their account the Kawartha’s Northumberland Butter Tart Tour. They were already active on the platforms Facebook, Instagram, and Twitter with a healthy following and wanted to capitalize on this to increase reach and generate engagement.
The Solution and Results
Our approach to increasing engagement on the Butter Tart Tour’s social media accounts was simple: create content people will want to engage with. Marketers and salespeople are commonly driven to ask for the prospect of a sale, but standing on the soapbox and announcing why people should take a Butter Tart Tour isn’t the way to build relationships. By truly engaging with followers, not only does this increase brand awareness and customer loyalty, the Butter Tart Tour becomes the platform where people can connect over their love of butter tarts.
The proof that engaging content is an effective social media marketing strategy is in the numbers. Within one year, post engagements increased by:
Services Used
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Custom Content Creation
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Social Media Marketing