For destinations
Keep your region top of mind, all year.
For DMOs, RTOs and regional partners. We work as an extension of your team: capturing your region, telling its stories, and putting them in front of the right travellers through social, search, email and paid media.
Sound familiar?
What we hear from destination teams.
“We’re slammed in summer and invisible the rest of the year.”
Seasonal content and campaigns that give travellers a reason to come in spring, fall and winter.
“Our board and funders want proof it’s working.”
Clear tracking and plain-language reporting tied to the goals your board actually cares about.
“Our partners all want different things.”
Co-op programs and partner content that lift the whole region, not just the loudest business.
“We don’t know which photos we’re allowed to use.”
A managed media library with rights, credits and usage terms attached to every asset.
“Our content looks like everyone else’s.”
Real people and real places, shot like documentary, so your region feels lived in, not staged.
“Our team is stretched thin.”
We slot in as part of your team, so the work gets done without adding headcount.
How we help
One team for content, distribution and the assets in between.
Every program starts with a conversation about your goals. We then build a plan from the services below, sized to what you need.
Photo & video capture
Year-round shoots across your region, from hero films to quick social edits.
Social media
Planning, posting and community management that keeps your region in the feed.
Web & blog content
Stories, itineraries and landing pages that help travellers find you in search.
Email marketing
Newsletters and automated journeys that keep past visitors coming back.
Paid media
Meta and Google campaigns built from your content, tested and refreshed monthly.
Lead generation
Visitor guide, contest and sign-up campaigns that build an audience you own.
Partner co-op programs
Matched-funding campaigns that help member businesses grow alongside the region.
Managed media library
Your photos and video, organized, searchable and shareable with partners and press.
How it works
Built around your region, not a package.
01
Listen
A conversation about your goals, your audiences, your seasons and what’s getting in the way.
02
Plan
We recommend a program built from the services you actually need, and nothing you don’t.
03
Embed
We work alongside your team every month, as if we sat down the hall.
04
Report & refine
Monthly results in plain language, and quarterly planning so the program keeps getting better.
In practice · Adventure Travel Trade Association
Destination storytelling that gives people a reason to come.
Since 2012 we’ve told destination stories for the Adventure Travel Trade Association: summits in Switzerland, Sweden, Panama, Chile and Québec, and trips from Namibia to Jordan to Costa Rica.
We find the people and places that make each host destination feel like nowhere else, then turn them into films, cutdowns and stills the destination keeps using long after the event.
In practice · RTO8 Kawarthas Northumberland
A fall campaign the region rebuilds and grows every year.
Since 2018 we’ve run Fall Routes for Kawarthas Northumberland: new routes, fresh photo and video each season, and Meta and Google campaigns that send people out to the businesses along the way.
By 2024 the campaign was drawing 3.5 times the visitors it did in its first year, and across eight falls it has sent more than 157,000 referrals to local partners.
Questions
Good to know.
Do you have set packages?
No. Every destination is different, so we start with a conversation and build a program around your goals, season and budget.
Can you work alongside our staff or another agency?
Yes. Most of our clients have a small in-house team. We fill the gaps and plug into how you already work.
Do you work outside Ontario?
Yes. We work with organizations across Canada, the U.S. and internationally, and we travel for shoots.
How do you report results?
Monthly reports in plain language, tied to the goals we set together, plus quarterly planning.
Let’s talk about your region.
Tell us about your goals and your seasons. We’ll come back with ideas, not a sales pitch.
Start a conversation