Case study · Email marketing
Turning email leads into cycling bookings.
An automated email journey that helped Pure Adventures convert Facebook leads into travellers ready to book.
Client
Pure Adventures, self-guided cycling tours
Services
Content marketing, email marketing, Facebook ads
Focus
Bookings on their Catalonia cycling tours
The need
Good leads, no way to turn them into bookings.
Pure Adventures wanted more bookings on their Catalonia cycling tours. A Facebook ad campaign was already bringing in quality leads, but there was no system to manage that data or turn interested people into customers ready to book. They needed a way to stay in touch with prospects and inspire them to act.
The solution & results
The right email, at the right moment.
We built a fully automated email campaign that responded to what each person did. New leads from the Facebook campaign flowed straight into the CRM and into a drip sequence of emails sent at set intervals.
Because one size doesn’t fit all, the sequence adapted to where each lead was in the buying process. People who engaged with the first email received a follow-up with an incentive to book, and the most promising leads were tagged for the sales team.
The sales team could focus on the leads most likely to book, while we kept watching the analytics as “dreaming” leads became “booking” leads.